The Salt Line
A coastal documentary cut from two years of intermittent shooting.
Meridian FilmsDocumentary38:04Documentary
- tested
- Structural drafts 1 → 3
- −39%
- Runtime 62:00 → 38:04
- on time
- Delivered — → On schedule
The problem
The story changed halfway through production. Half the archive no longer served the film, but nobody could tell which half.
What we did
We re-logged everything against the new outline, cut three structural options, and screened them before committing to the assembly.
Raw versus final
The Salt LineCaparison Studio
…and that's the part nobody tells you about deep-sky imaging.REC
A001_C014 · 01:14:22:08LOG · NO LUTDrag to compare · same timecode, same footage
Audience retention
Share of viewers still watching, across the length of the video.
BeforeAfter our cut
Hover the chart for values at any point.
View as table
| Through | Before | After |
|---|---|---|
| 0% | 100% | 100% |
| 10% | 69% | 89% |
| 20% | 54% | 81% |
| 30% | 45% | 75% |
| 40% | 39% | 70% |
| 50% | 34% | 66% |
| 60% | 30% | 62% |
| 70% | 28% | 59% |
| 80% | 25% | 56% |
| 90% | 23% | 53% |
| 100% | 22% | 50% |
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